The wait is over, finally, and the much-anticipated 2010 Toyota Prius was officially revealed to the public at the Detroit Auto Show on Jan. 12, 2009. The new Prius goes beyond its predecessors in terms of technology and design; it's an intelligent vehicle that uses forward-thinking features and embodies the idea of what a hybrid vehicle should be in the future.

The Detroit Auto Show provided a brief glimpse of new features, including an available solar-panel roof, which uses the sun's energy to cool the vehicle's interior while it's parked. Other standout features include Touch-Tracer, an enhanced multi-information display, available Pre-Collision System and LED headlamps, and three selectable driving modes: eco, power and EV. And the exterior design makes an obvious statement: Efficiency can most certainly be beautiful.

To find out more about the third-generation Prius, check out the reveal site at toyota.com/newprius. If you would like to receive updates about the third-generation Prius, please click the "More information" link below.

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• Prius Commercial: Harmony Between Man, Nature and Machine
• 2009 Prius: America's No. 1 Hybrid
• Sustainable Mobility Update

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